Category: public-relations-101-blog, eglahr-website-wisdom
October 20, 2015 0 Comments
EGLahr PR & Media has re-launched two new websites: a website update for one client, and a brand-new design for another -- and we love to show off our work. For Berkshire Children & Families, we updated the photography and editorial content, added new pages and improved the blogging features for ease of use by our client. For Huffman Hospitality Concepts, we created a lovely new site from the ground up for a new consulting business. Thanks to our clients for investing smartly in their 24/7 calling cards.Take a...
read moreCategory: eglahr-news-notes
September 14, 2015 0 Comments
EGLahr PR & Media earns woman-owned small business enterprise certification (WBE)
EGLahr PR & Media has received certification as a Massachusetts woman-owned small business enterprise (WBE) and is also now authorized to participate in the state’s Small Business Purchasing Program.[caption id="attachment_1719" align="alignleft" width="300"] Ellen G. Lahr[/caption]These two designations will expand the state’s options for contracting with a Berkshire-based woman-owned communications business, for services in website...
read moreCategory: crisis-communications-blog
July 15, 2015 0 Comments
I've tuned in often to hear a podcasts and talks by Melissa Agness of Agnes+Day, a crisis communications expert who is a super educator and speaker when it comes to emergency management.Here's a Melissa podcast on Emergency Management, PR and preparedness, and she's talking with the head of the LA County Office of Emergency Management.I've attended a public information office training on this topic, delivered by the Western (Mass.) Region Homeland Security Advisory Council. It was the second in a series of interactive trainings for PIO...
read moreCategory: public-relations-101-blog
July 7, 2015 0 Comments
In the world of the web, change happens fast. The coolest website can become obsolete if not fed, watered, updated and fluffed.For instance: Is your website mobile-friendly? In the bustle of tending to the other demands of your business, you might have lost track of this vital detail. You can quickly find out with this cool Google tool.How did you do? Hopefully you passed with flying colors since most web browsing activity now occurs on phones and tablets.Google now favors mobile-friendly websites in delivering up search results...
read moreCategory: eglahr-news-notes
June 2, 2015 0 Comments
We have great news! BEHOLD! New Lebanon, the nation’s first living museum of contemporary rural life, hires the EGLahr PR & Media team and Ed Bride Associates for national and regional PR strategy for the first full season of this one-of-a-kind museum.BEHOLD! New Lebanon, an entirely new concept in the museum world, is a “museum without walls.” Visitors are invited to select among 60 Rural Guide tours this summer, from July 4-Sept. 26, in and around New Lebanon, N.Y. They will meet farmers and foragers, a speedway owner and...
read more May 29, 2015 0 Comments
We're trying out some new options for simultaneous sharing of blog posts, and landed on this WP plug-in called SNAP. I write my blog. Before I "publish" I select my own social media accounts to receive and share the news. Working out the tweaks, and the tricky part was the setup, but for that I have my assistant Jacob Robbins, techno-guru, to get me through the hard parts.[caption id="attachment_1743" align="alignleft" width="164"] Jacob Robbins[/caption]This little plug-in differs from the icons you see on your public page -- it's...
read moreCategory: public-relations-101-blog
May 29, 2015 0 Comments
What are people's email open rates and routines? The best and worst times to send? We all want to know -- we, our clients, the email marketing industry, your mother. What about click-through habits? PR Daily has some wisdom on this topic, and here we share a 2014 post on the topic.Let's take a look-read and a look-see -- check out the dandy graphic shared by PR Daily -- we all love a good graphic! I like the reminder about time zones -- 9 a.m. in New York is not 9 a.m. in LA.The best—and worst—times to send an email
By Michael...
read moreCategory: public-relations-101-blog
May 15, 2015 0 Comments
It's midnight oil on May 14, and we've promised to have BEHOLD! New Lebanon's 2015 museum ticket sales ready to go by Friday, May 15. In our Great Barrington mill office, we a are modern day version of mad science: multiple computers fired up, three-way phone calls, chat messages going, client revisions, plugins, settings and new posts, Woo Commerce, WordPress, plugins and and chocolate. We are working against a clock (one that technology allows to easily be set back in case of a ticket system failure) but we want to hit our deadline -- and we...
read more March 20, 2015 0 Comments
Big changes at Google: the Goliath search engine has announced that, if your site does not have a mobile-friendly site design, -- i.e., it's not "responsive"-- for smartphones and other portable devices, your business may soon feel the pain in (SEO) search engine rankings. If you are due for a website overhaul, or just a new mobile-friendly theme, now's the time.Here's the word from Google: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages...
read more December 4, 2014 0 Comments
[caption id="attachment_1522" align="alignright" width="300"] Coffee and website updates[/caption]Website neglect: The bane of the small business owner.How many of us simply have no time to tend to our very own websites? We are behind on those much-needed updates, blog posts, text edits, fresh photos and other shake-ups that improve our public profile, our SEO, and the experience of our website visitors?Ironically, some of us are in the business of website development and management for others -- and yet our own is looking...
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