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Category: public-relations-101-blog
Are You Mobile? Find Out Fast.
July 7, 2015 0 Comments
In the world of the web, change happens fast. The coolest website can become obsolete if not fed, watered, updated and fluffed. For instance: Is your website mobile-friendly? In the  bustle of tending to the other demands of your business, you might have lost track of this vital detail. You can quickly find out with this cool Google tool. How did you do? Hopefully you passed with flying colors since most web browsing activity now occurs on phones and tablets. Google now favors mobile-friendly websites in delivering up search results...
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Category: eglahr-news-notes
Museum Hires EGLahr PR Strategy Team
June 2, 2015 0 Comments
We have great news!  BEHOLD! New Lebanon, the nation’s first living museum of contemporary rural life, hires the EGLahr PR & Media team and Ed Bride Associates for national and regional PR strategy for the first full season of this one-of-a-kind museum. BEHOLD! New Lebanon, an entirely new concept in the museum world, is a “museum without walls.” Visitors are invited to select among 60 Rural Guide tours this summer, from July 4-Sept. 26, in and around New Lebanon, N.Y. They will meet farmers and foragers, a speedway owner and...
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Quick Social Sharing with SNAP
May 29, 2015 0 Comments
We're trying out some new options for simultaneous sharing of blog posts, and landed on this WP plug-in called SNAP. I write my blog. Before I "publish" I select my own social media accounts to receive and share the news. Working out the tweaks, and the tricky part was the setup, but for that I have my assistant Jacob Robbins, techno-guru, to get me through the hard parts. [caption id="attachment_1743" align="alignleft" width="164"] Jacob Robbins[/caption] This little plug-in differs from the icons you see on your public page -- it's...
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Category: public-relations-101-blog
PR Tip: Email Open Rates
May 29, 2015 0 Comments
What are people's email open rates and routines? The best and worst times to send?  We all want to know -- we, our clients, the email marketing industry, your mother. What about click-through habits? PR Daily has some wisdom on this topic, and here we share a 2014 post on the topic. Let's take a look-read and a look-see -- check out the dandy graphic shared by PR Daily -- we all love a good graphic! I like the reminder about time zones -- 9 a.m. in New York is not 9 a.m. in LA. The best—and worst—times to send an email By Michael...
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Category: public-relations-101-blog
Midnight Oil at the Office
May 15, 2015 0 Comments
It's midnight oil on May 14, and we've promised to have BEHOLD! New Lebanon's 2015 museum ticket sales ready to go by Friday, May 15. In our Great Barrington mill office, we a are modern day version of mad science: multiple computers fired up, three-way phone calls, chat messages going, client revisions, plugins, settings and new posts, Woo Commerce, WordPress, plugins and and chocolate. We are working against a clock (one that technology allows to easily be set back in case of a ticket system failure) but we want to hit our deadline -- and we...
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Google: Mobile-Friendly Site Design Vital
March 20, 2015 0 Comments
Big changes at Google: the Goliath search engine has announced that, if your site does not have a mobile-friendly site design, -- i.e., it's not "responsive"-- for smartphones and other portable devices, your business may soon feel the pain in (SEO) search engine rankings. If you are due for a website overhaul, or just a new mobile-friendly theme, now's the time. Here's the word from Google: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages...
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Website Neglect: Antidote
December 4, 2014 0 Comments
Website neglect: The bane of the small business owner. How many of us simply have no time to tend to our very own websites? We are behind on  those much-needed  updates, blog posts, text edits, fresh photos and other shake-ups that improve our public profile, our SEO, and the experience of our website visitors? Ironically, some of us are in the business of website development and management for others -- and yet our own is looking tired. The busier we are, the more engaged we are with our clients, the more we are falling behind on our...
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Using Video to Enhance Outreach
July 18, 2014 0 Comments
We've all heard it: Using video to enhance outreach and engagement will boost response to our press releases, marketing e-blasts, social media and other outreach. Adding a video or photo instantly brings your outreach to yet another level -- whether as part of a press release, e-blast, blog post, social media share, or other direct-connect. Real estate broker Audrey Schoenfeld discovered the punch of video while working on a new website with EGLahr PR & Media. She wanted her website to showcase a particularly stunning listing -- a...
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The Ideal Client
February 12, 2014 0 Comments
EGLahr PR & Media launched into the new year with a very cool new home in the historic Rubin Mill in the Housatonic enclave of Great Barrington. Our new view over old factory tops, over the rim of our Macs, reminds us that when retro meets techno, great things happen with communications, PR, website development, social media and executive communications. Recently a colleague asked, "Who is your ideal client?" The answer was easy, since I had just met one: a very busy CEO with some business image and worrisome succession...
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Crisis at a Small Town Bank
December 2, 2013 0 Comments
Crisis Communication at a Small Town Bank My hat is off to Paul Merlino, president of the small but (until now) venerable and spotless, Lenox National Bank in Lenox, Mass. With the FBI probing a $300,000 embezzlement scheme  -- carried out by two trusted employees -- Merlino got out ahead of the story with an excellent message. His work is an excellent example of crisis communications. [caption id="attachment_1181" align="alignleft" width="142"] Paul Merlino[/caption] I wish I could count Merlino as a client, but nevertheless, his...
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