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Annual Reports: Your Story in Your Voice
August 26, 2013 0 Comments
For organizations large and small, the annual report is often the biggest and most important publication of the year, and very often it appears in print.It's your annual chance to tell your stories -- all of them -- in your voice, with a variety of editorial content, photography, graphic elements and success stories. It's your time to remind your own organization and your stakeholders about your founding mission, and your vision for the future.As the 21st century attention span shrinks, the best annual reports are developed with the...
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A Web Lift for Software Geeks
August 21, 2013 0 Comments
We're thrilled to be working with QSM Associates, a Pittsfield, Mass-based software development company that has some excellent geek tools for managing complex software projects for big-time businesses around the U.S. Our mission (and we chose accept it): A re-branding initiative, a new website, collateral materials and public relations strategy for this dynamic tech company.Our work is in its early stages, but let's take a look at the "before" home page for QSM Associates -- an older webite. We will update you as we go with the new...
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Internal Communications: Why Your Staff Needs an Elevator Pitch
July 9, 2013 0 Comments
The elevator pitch is a key tool in your organization's internal communications tool kit -- not just for you, the CEO, but for everyone in your organization. Does your staff know the elevator pitch for your organization? For the work they do each day? Can they speak comfortably about your business at a barbeque?We tackled this internal communications question at the staff development day for a large nonprofit family services agency. For part of the day, 100 employees who work day in and day out helping families and children worked on...
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The Cottage Era Bylaw Amendment: A Voter's Primer
May 12, 2013 0 Comments
**JOIN THE VOTE** Cottage Era Estate Bylaw MAY 20, 2013Stockbridge Annual Town MeetingA VOTER'S PRIMERArticle 26 on the May 20 Stockbridge Annual Town Meeting warrant seeks an important amendment to the current zoning bylaw covering the towns’ several “Cottage Era Estates.” This bylaw amendment has been revised -- and vastly improved -- since February 2013, when an earlier version fell shy of the two-thirds vote needed to pass.Although the May 20 meeting will consider ONLY the bylaw amendment, the future of the...
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A Visit With History: Elm Court Opens Doors
April 12, 2013 0 Comments
Stockbridge and Lenox residents invited for informal tour and hotel project overview, plus brief intro to zoning amendment on  Stockbridge Annual Town Meeting agendaStockbridge, Mass.  (April 10, 2013) – The new owner of the Elm Court estate on Old Stockbridge Road will host an open house on Wednesday, April 17, 4-8 p.m., for Stockbridge and Lenox residents interested in getting an inside look at the historic Gilded Age “cottage.” The expansive residence was built in 1886 by the Sloane-Vanderbilt family, and was later restored by...
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PR for Clients and EGLahr
April 5, 2013 0 Comments
How best to get out the word about a new public relations, communications and website company in the Berkshires and Albany, NY? There's plenty of face-to-face networking going on for EGLahr Communications, but we need to reach hundreds, not just dozens, of potential clients who might find value in the services of EGLahr Communications.Constant Contact was my go-to choice for my inaugural email marketing experiment, and I figured my experiment would help guide my client services in the future.Given the unique nature of the business...
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Coming Out: EGLahr Opens Up
February 7, 2013 0 Comments
You can only go to so many holiday parties and eat so much hummus. You can only hit so many networking events and chamber luncheons. You can pass out only so many business cards, and you can drown in coffee dates. It's now time to throw our own media party for EGLahr Communications.So today I take a break from the annual report I'm preparing for a local financial institution. My blizzard-related media pitch  for a local tech firm can wait an hour. Some targeted communications work for a local school district can wait. Today, we focus on...
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Shooting From the Press
December 28, 2012 0 Comments
`Frequently, the work of journalists is not popular. One of our roles is to report publicly available information on timely issues, even when unpopular," Janet Hasson, president and publisher of The Journal News Media Group, said in an emailed statement.`We knew publication of the database [as well as the accompanying article providing context] would be controversial, but we felt sharing information about gun permits in our area was important in the aftermath of the Newtown shootings."As a former journalist and editor, I was...
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Hope for Journalism at MCLA
October 12, 2012 0 Comments
The Beacon is the student newspaper of the Massachusetts College of Liberal Arts in North Adams, Massachusetts, a small, feisty liberal arts college where the journalism program has a hands on, real-life newspaper. The student news crew percolates all week,collecting interviews and data, writing the stories, editing, laying out and publishing college news, community news, arts and entertainment features, sports coverage, Q & As and delightful student profiles.Under the eye of Professor Jenifer Auger, there's a real live news operation...
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Ambushed: What's a CEO to do?
September 13, 2012 0 Comments
We've all seen it: The CEO on his way to his car, limo or plane after a disaster strikes, and the media are staked out. Unpleasant as this may be, your CEO needs to be prepared, calm, collected and free of defensiveness. "No comment" will only make things worse.As a former reporter, I can assure you that when a CEO or other source simply stops, raises a conciliatory hand to quiet the crowd  and invites few questions, immediately the dynamic becomes more cooperative. This doesn't mean rolling over and giving up the store, but taking...
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