You can only go to so many holiday parties and eat so much hummus. You can only hit so many networking events and chamber luncheons. You can pass out only so many business cards, and you can drown in coffee dates. It’s now time to throw our own media party for EGLahr Communications.
So today I take a break from the annual report I’m preparing for a local financial institution. My blizzard-related media pitch for a local tech firm can wait an hour. Some targeted communications work for a local school district can wait. Today, we focus on EGLahr Communications, which was noted in today’s Berkshire Eagle business briefs, based on the following media release:
Former Eagle Business Editor Carves Business Niche
with Strategic Communications Services
EGLahr Communincations offers PR, internal/external communications,
crisis communications and websites
Great Barrington, Mass. (Feb. 7, 2013) – Higher education. Banking and finance. K-12 education. Technology. Insurance. These are the business sectors now tapping the strategic communication services of EGLahr Communications. Established by former Berkshire Eagle Business Editor Ellen G. Lahr, EGLahr Communications works with clients in the Berkshires and capital region of New York.
Lahr, who spent more than 20 years at The Eagle before a career transition to public relations in 2008 in the Albany area, established the Berkshire-based business in mid-2012. The company fills a need for communications and public relations consulting services for clients in finance, higher education, technology and general business.
In addition to providing internal and external communications services, she works with business executives to develop speeches, blogs, editorial commentary and other communications; she also develops new and updated editorial content for websites, annual reports and media outreach materials.
“EGLahr Communications brings that ideal combination of creative storytelling and communications skills to meet clients’ various internal and external needs,” said Lahr. “There are Berkshire businesses and organizations that venture to Boston and New York for high-level communications consulting services, and EGLahr Communications provides an alternative closer to home. In the Albany market, there’s always room for more and better strategic communications talent, and I am happy to be filling these business niches.”
Lahr assists businesses in “telling their own stories” through social media and other avenues, in a media landscape that is rapidly changing. She also conducts workshops on internal and crisis communications for business groups and individual organizations.
Lahr was an award-winning reporter at The Eagle, and was South County Bureau Chief until becoming business editor in 2006. She was director of communication at an Albany-based college starting in 2008, and in 2012 established her independent business. She is based on Great Barrington, Pittsfield and East Greenbush, N.Y.
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