Business Crisis?
A crisis communications plan is essential for almost any business or organization that might face an unexpected — or expected — spotlight.
A sudden leadership change, a business shutdown, a flawed customer relations experience — these are just a few examples of ‘crisis’ large and small that can pose a threat to your reputation and organization.With today’s digital/social media environment raising the reputation risks to everyone from your local auto mechanic to major airlines, it’s essential to identify your vulnerabilities and make a plan ‘just in case.’
Those Google reviews? Know how to respond. Bad social media post? Engage appropriately. Bigger problems? Don’t panic — together, we’ve got this.
Most of the time, your crisis communications action plan may remain quietly idle — but if you need it, it’s here for you.
