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Using Video to Enhance Outreach
July 18, 2014 0 Comments
We've all heard it: Using video to enhance outreach and engagement will boost response to our press releases, marketing e-blasts, social media and other outreach. Adding a video or photo instantly brings your outreach to yet another level -- whether as part of a press release, e-blast, blog post, social media share, or other direct-connect. Real estate broker Audrey Schoenfeld discovered the punch of video while working on a new website with EGLahr PR & Media. She wanted her website to showcase a particularly stunning listing -- a...
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The Ideal Client
February 12, 2014 0 Comments
EGLahr PR & Media launched into the new year with a very cool new home in the historic Rubin Mill in the Housatonic enclave of Great Barrington. Our new view over old factory tops, over the rim of our Macs, reminds us that when retro meets techno, great things happen with communications, PR, website development, social media and executive communications. Recently a colleague asked, "Who is your ideal client?" The answer was easy, since I had just met one: a very busy CEO with some business image and worrisome succession...
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Crisis at a Small Town Bank
December 2, 2013 0 Comments
Crisis Communication at a Small Town Bank My hat is off to Paul Merlino, president of the small but (until now) venerable and spotless, Lenox National Bank in Lenox, Mass. With the FBI probing a $300,000 embezzlement scheme  -- carried out by two trusted employees -- Merlino got out ahead of the story with an excellent message. His work is an excellent example of crisis communications. [caption id="attachment_1181" align="alignleft" width="142"] Paul Merlino[/caption] I wish I could count Merlino as a client, but nevertheless, his...
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What All PR Clients Need to Know
September 23, 2013 0 Comments
What PR pros know about good PR: A tutorial for our clients in graphics   [caption id="attachment_1083" align="aligncenter" width="302"] Make a journalist...
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PR Boost for a Nonprofit
September 19, 2013 0 Comments
As part of a recent marketing effort, EGLahr PR & Media offered a one-hour pro bono consult to first responders, and a local nonprofit won the prize. A freebie is a good way to network and perhaps make a small difference for a business or organization looking at PR and communication challenges. Enter the Berkshire Music School, a Pittsfield-based nonprofit that provides private music instruction to hundreds of kids from around the region. The school has a lovely website, nice brochures and collateral materials, a respected reputation,...
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Before and After
September 18, 2013 0 Comments
 Before and after: New Marlborough Village Association gets a facelift! [caption id="attachment_1079" align="aligncenter" width="300"] NMVA Original Website[/caption] [caption id="attachment_1078" align="aligncenter" width="273"] NMVA New...
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"Eyes in the Sky:" U.N. Debut on 9.18.13
September 17, 2013 0 Comments
Beats For Peace:  NYC's Technicolor Lenses Performs Groundbreaking “Eyes in the Sky” for I.D.P. Dignitaries (9/18) and at Central Park Concert (9/21)  TL lyricist Jackson Whalan makes his second performance at the U.N. headquarters in celebration of the International Day Of Peace NEW YORK, N.Y. (Sept. 17, 2013) – For a generation of youth raised in a culture of war, messages of peace are few and farbetween. But a talented, creative band from Brooklyn, Technicolor Lenses, will prove that conscious hip-hop/electronic music is alive...
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Pro-Development: PR Work With Execs
August 27, 2013 0 Comments
  There's nothing like a great little webinar to grease the gears of business. Today's PRSA event, "The Eight Most Common Mistakes Communicators Can’t Help But Make," gave some high-level takeaways for working with executives. EGLahrComm get some reminders to:   Say no to the "drive-by" PR job. This is when an exec rushes past and asks you to "dash off a press release" or business message about XYZ. XYZ requires the exec's perspective, thoughts, voice and input, so encourage a slow-down, sit-down, and get the...
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Rogovoy Report: A Nod to Charles Ives
August 27, 2013 0 Comments
[caption id="attachment_924" align="alignleft" width="253"] Composer Charles Ives[/caption] Our good friends at the Rogovoy Report -- and they know music quite well -- have a offered a big and friendly nod to  Music & More's Aug. 31 concert, "Shall We Gather by the River?" a tribute to the music of composer and insurance man Charles Ives. Ives didn't get much attention during his life, but he's now regarded as a great American composer. Learn why on Aug. 31. It's always (almost!)  great to see a client of EGLahrComm  in the...
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A Web Lift for Software Geeks
August 21, 2013 0 Comments
We're thrilled to be working with QSM Associates, a Pittsfield, Mass-based software development company that has some excellent geek tools for managing complex software projects for big-time businesses around the U.S. Our mission (and we chose accept it): A re-branding initiative, a new website, collateral materials and public relations strategy for this dynamic tech company. Our work is in its early stages, but let's take a look at the "before" home page for QSM Associates -- an older webite. We will update you as we go with the new...
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